Privacy Policy

This Privacy Policy explains how L’Avenue Atelier, operated by L’Avenue Atelier Limited, registered in Hong Kong SAR (“we”, “us”, “our”), collects and uses your personal data when you visit our website (lavenueatelier.com) or buy from us. We are the data controller responsible for your personal data. Because we sell worldwide, we apply the standards of the EU General Data Protection Regulation (GDPR) as our global baseline, alongside the Hong Kong Personal Data (Privacy) Ordinance (PDPO).

1. The data we collect

Identity and contact data — name, billing and delivery address, email, phone number.
Order and transaction data — products purchased, order history, delivery details, correspondence with us.
Payment data — processed securely by our third-party payment providers; we do not store full card details.
Technical and usage data — IP address, device and browser type, and how you use the Site, collected through cookies and similar technologies.
Marketing preferences — your choices about receiving communications from us.

2. How we collect it

We collect data directly from you when you order, create an account, contact us or subscribe; automatically through cookies as you use the Site; and from third parties such as our payment, analytics and delivery partners.

3. How we use your data and our legal bases

To perform our contract with you — processing and delivering orders, taking payment, and providing customer service.
For our legitimate interests — running and improving our business, preventing fraud, and analysing how the Site is used, in a way that does not override your rights.
With your consent — sending marketing communications and setting non-essential cookies.
To comply with legal obligations — tax, accounting and regulatory requirements.

4. Marketing

We only send marketing where you have consented or where permitted by law. You can withdraw consent or unsubscribe at any time using the link in our emails or by contacting us.

5. Cookies

We use essential cookies to run the Site and, with your consent, analytics and marketing cookies. You can manage your preferences through our cookie banner or your browser settings. See our Cookie Policy for detail.

6. Sharing your data

We share personal data only with trusted third parties who help us operate, including payment processors, shipping and freight partners, technology and hosting providers, and professional advisers. We require them to protect your data and to use it only for the purposes we specify. We do not sell your personal data.

7. International transfers

As a Hong Kong business serving customers worldwide, your data may be transferred to and processed in countries outside your own, including outside the EEA. Where we do so, we put appropriate safeguards in place, such as the European Commission’s Standard Contractual Clauses, to ensure your data remains protected.

8. How long we keep it

We keep personal data only as long as necessary for the purposes described here, including to meet legal, tax and accounting requirements, after which it is securely deleted or anonymised.

9. Security

We use appropriate technical and organisational measures to protect your data against loss, misuse and unauthorised access. No method of transmission over the internet is completely secure, but we work to protect your data and to manage any breach in line with our legal obligations.

10. Your rights

Depending on your location, you have rights over your personal data, which may include the right to:

access the data we hold about you;
have inaccurate data corrected;
have your data erased in certain circumstances;
restrict or object to certain processing;
data portability; and
withdraw consent at any time.

To exercise any of these rights, contact us at Team@lavenue-atelier.com. EU/EEA and UK customers also have the right to lodge a complaint with their local data protection supervisory authority. Hong Kong residents may contact the Office of the Privacy Commissioner for Personal Data (PCPD).

11. California residents (CCPA)

If you are a California resident, you have the right to know what personal information we collect, to request deletion, and not to be discriminated against for exercising your rights. We do not sell your personal information. To make a request, contact us using the details below.